“I would like you to quote me for a corporate video for my business/company”
That’s the phrase we hear everyday, but why does it seem like trying to land on the moon?
The answer is this : You don’t have all the information necessary to get the video project done. Here are some of the basic guidelines to how to approach the making of a video!
Be sure of your message
Corporate video? Short ads? Think about the message you would like to shout out to your community. Often you’ll see a Cameron-esque, 10 minute long video on how a chocolate roll will bring you to seventh heaven; but your audience will probably be sitting around, eating cheaper products simply because your message wasn’t tailored for them. Consider making silly, funny and sometimes relevant clips that will keep them engaged and curious.
Financing your production
This is the second hurdle to getting your video out there. When you have determined how your production strategy will be, your video production company can work with you on how much you will need to finance the current plan; or to shift your time and budget into smaller, bite-sized productions. Think about the problems George Lucas had when he first produced Star Wars.
Trust your Producer
He is your link between art and the real world. The producer will help you to plan your finances, wrangle the production crew, rein in the director and guide you throughout the whole process. Having a good producer means you will never have to keep an eyeball constantly and having sleepless nights on the delivery date.
Be there for your shoot
Its easy to say “I need to file in paperwork/feed my boss’s dog/plan for the construction of a Death Star.” But by being there for your own production allows you to see what was filmed and alert the producer to any other details that might have slipped through the cracks.
Give yourself a pat on the back
You’ve made it so far! After working with your video editor on the project, its finally ready to show your video to the world. Congratulate yourself on a job well done and surviving it intact. Remember to let your video company know your feedback on the outcome as well. We can then go celebrate over a Milo tower on a job well done and a happy client.
So that’s it! It really is not difficult to get a good design/video team to turn your message into a compelling reason. If you have more questions on how to get your message fleshed out, or if your current design team is not working in your terms; give us a call or sendus a message via pigeons. We’ll be glad to help you out!
p.s Joking about the pigeons. We do not support animal cruelty.