The Importance of Corporate Videos in Singapore
The primary purpose of a corporate video is to create awareness of your business, its products and services. This is part of any marketing strategy, but a video is especially skilled at targeting this purpose. How and where a corporate video is used will depend on its purpose and content. Most importantly, this is also where potential customers can learn more about your business.
Reasons Why Corporate Videos are Important
Let’s have a quick look at the following advantages of corporate videos.
- Improving your conversion rate
Ever since video became the most popular medium online, businesses have seen that video can improve their sales conversion rates. Get your corporate video right, and you could see your conversion rates go through the roof. This is another significant purpose of a corporate video.
- Building trust and confidence
In a world where we’re buying online more than ever, businesses need to be able to sell through a website. However, the lack of human interaction that you’d otherwise get when visiting a shop isn’t what customers would be in for. To the customer, you might be an unknown entity. They can’t see you; they can’t pick up, touch, or try out your products. Can they really trust your brand?Video production, however, can help build this trust. A company video can feel more transparent to viewers than just text and images. Why? Because you can’t hide weaknesses as easily, but more importantly, it gives you a better opportunity to showcase your strengths.
- Improving visibility
Social media users prefer video content to any other medium – it’s high-quality yet digestible, quick yet informative. It’s the perfect answer to people’s urge to scroll, but also their hunger for shiny, new, interesting content.This means social media users are more likely to engage with video content – especially share it. Shares are the most powerful form of engagement you can receive on your content. This is because you know shares are guaranteed to put your content in front of extended groups of people.
Video is a conduit between your customers and your business
A video acts as a conduit between you and your customers online. It allows your audience to see a product in use and get a feel for you as a business.
If you want the same benefits and payoff, but without all of the learning and hard work, hire a video agency. They’ve got the experience and expertise to create exactly what you’re looking for.